Built on PF Cloud at GIFT City, Purple Fabric enables enterprises to shift from AI experimentation to measurable business impact with full governance, security, and scale
GIFT City, India, June 26, 2025: Intellect Design Arena Ltd, a global leader in first-principle-based enterprise-grade financial technology, today announced the launch of PF Cloud, the world’s first Open Business Impact AI Platform, Purple Fabric on PF Cloud at GIFT City, India’s flagship International Financial Services Centre (IFSC).
Anchored in GIFT City’s globally competitive, regulation-compliant ecosystem of fintechs, global banks, regulators, and infrastructure providers, this strategic launch marks a significant step in advancing India’s vision of becoming a Global AI Services Hub. Intellect’s Open Business Impact AI Platform on PF Cloud is a culmination of over a decade of research and 20 million engineering hours, designed to help enterprises move from experimentation to enterprise-grade, accountable AI adoption.
Arun jainArun Jain, Chairman and Managing Director of Intellect and Chief Architect of Purple Fabric, said, “With this launch, we are not offering another AI tool, we are laying the foundation for enterprise transformation. Purple Fabric, the Open Business Impact AI Platform on PF Cloud at GIFT City is purpose-built for delivering business impact. It empowers institutions to build intelligence into the very fabric of their operations while staying compliant, secure, and scalable.”
- Enterprise Knowledge Garden (PF EKG): Serves as the enterprise’s curated memory, bringing together structured data, unstructured content, and tacit institutional knowledge. It creates the contextual backbone for all AI responses, enabling reasoning, decision support, and consistent enterprise-wide understanding.
- Enterprise Digital Experts (PF EDE): Designed to work alongside human teams. These experts bring over 95% accuracy and are tailored for functional roles across customer engagement, operations, compliance, and more, enabling rapid deployment of AI use cases without the cost or risk of building from scratch.
- Enterprise Governance (PF GOVERN): Establishes a robust, federated governance layer across all AI activities. It provides built-in controls for explainability, entitlement, traceability, and compliance. With role-based access, audit trails, and policy enforcement, enterprises can confidently scale AI with assurance of regulatory alignment and operational integrity.
- LLM Model Optimisation Hub (PF MOH): PF MOH intelligently orchestrates the use of large language models, selecting the right model for the right task based on parameters like accuracy, latency, and cost. It enables enterprises to balance performance and efficiency while retaining full control over model behaviour, mitigating risks and optimising AI investments.
| For Media related info, please contact: Nachu Nagappan Intellect Design Arena Ltd Mob: +91 89396 19676 Email: nachu.nagappan@intellectdesign.com | For Investor related info, please contact: Praveen Malik Intellect Design Arena Limited Mob: +91 89397 82837 Email: Praveen.malik@intellectdesign.com |


