Launching Credit Card Business for One of the Largest Banks in South East Asia

Transformation Overview

The Bank, one of Southeast Asia’s largest financial institutions, executed a rapid, front-to-back launch to establish its first-ever credit card business in India. Leveraging the eMACH.ai Cards platform – a microservices-based, API-driven architecture, the Bank successfully entered an underpenetrated market via a strategic co-branded partnership. Despite the complexity of integrating with multiple partners and systems, success was ensured through a unified platform managing the entire lifecycle from origination to fraud management and collections. This cloud-native approach enabled the Bank to scale operations rapidly while maintaining a secure, intuitive digital experience for new-to-bank customers.

Business Impact

  • Rapid Scale: Issued 100,000 cards within months of launch
  • Market Growth: Achieved 500,000+ cards in operation within two years
  • Onboarding Speed: Under 2 minutes to onboard via paperless, video KYC
  • User Engagement: Acquired 85,000+ active mobile app users
  • Proven Excellence: Award-winning mobile app recognized for consumer effectiveness
Download Case Study

Launching Credit Card Business for One of the Largest Banks in South East Asia