Foreword

The Context of Contextual Banking

In the most complex and ever-changing marketplace, survival and success is all about ‘Having an Edge’! As industry leaders are looking towards stretching assets, maximising returns and enhancing customer experience, clearly the focus has shifted to outperforming resources and delivering more to their customers by using ‘in-the-moment context’ to provide the edge over the competition.

FinTech is witnessing an accelerated pace of innovation and technology adoption, as well as a spurt in the options available to corporate and retail customers in banking. Innovation is the essence of FinTech’s success. To leapfrog your competition, you must be able to stay on the bleeding edge of the latest developments.

While the world we all live in is showing itself more volatile than we have ever experienced, and global institutions are taking measures to overcome the COVID-19 crisis, the banking community, globally, are looking at innovative and collaborative ways to create new models of growth. They are looking at several levers of growth: a more focused approach to markets, the ability to create customised solutions rapidly, expanding the capacity of Relationship Managers, greater efficiency in execution, and balancing risk management & regulatory pressures.

Digital disruption is upending established business models across the spectrum, and banking is no exception. The forces of digitisation, accelerated by PSD2, are coming whether banks like it or not. The time is now for banks to capitalise on their position of strength to become trusted advisors to their customers.

As a pioneer in employing Digital technology to revolutionise the FinTech experience globally, Intellect has realised the need to be ahead of the innovation curve and having an edge over other FinTechs in such a dynamic landscape, and has invested heavily in Digital, way back in 2006 itself. The next stage for digital banking is fully open-source, fully API-enabled, fully cloud-native and fully real-time.

Introduction of AI techniques & Machine Learning contributes to our Contextual Banking vision – the vision that banks’ products should work in a way to understand their end customers’ real needs.

‘EDGE’ is all about Enabling, Digital Disruption, Growth and Ecosystem. In ‘Intellect Edge’, we have tried to capture myriad instances of value creation for our customers, having an edge with our full spectrum of products and innovations, growing and celebrating together while driving financial technology forward.

I look forward to strengthening our association and partnership, and to sharing chronicles of mutual success. Happy reading!!

Warm regards
Arun Jain