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Commemorating the 12th Anniversary of 8012 FinTech Design Center, our Chief Designer and Chief Architect, Arun Jain, reflects on the journey in Design Thinking, inspired by Silicon Valley’s customer focus. He elucidated Intellect’s philosophy of “Designing the Thinking” to achieve high performance for individuals and organisations, introducing the concept of the “Purple House” with its six mind spaces. He further highlighted the application of Design Thinking in creating eMACH.ai, the First Principles Thinking based Most Comprehensive, Composable and Intelligent Open Finance Platform aimed at simplifying banking and reducing costs, and Purple Fabric, an enterprise-grade business impact AI platform utilising vectorised knowledge and agentic systems to deliver accurate business solutions.