Design Thinking is in the DNA of Intellect

A seamless synthesis of Design elements function in building our products

8012 FinTech Design Center

We believe that “Good Design is at the heart of better business”

The word ‘Design’ has become a buzz word today. Behind anything successful which, has sustained the ever changing market dynamics, lies a great ‘Design’ going into the genesis of it. Design Thinking is thinking about – How can we Design something better!

Design Thinking allows us to connect Business, Technology and Operations of a Bank uniquely and engineer solutions that drive unprecedented value and making a joyous collaborative experience.

This indispensable belief catapulted into establishing the state-of-the-art Design Center dedicated for ‘Design’ – which allows us to interrogate a problem, challenge a statement to design a viable solution and demystify complexities to create algorithms.

The 8012 FinTech Design Center is where the sparks of innovation and enterprise are ignited. The Design Center enables you to leverage Design Thinking to engineer solutions that drive unprecedented value.

design thinking

8012 FinTech Design Center Highlights

78+

80%

Banks

34+

80%

Nationalities

339+

80%

Walkthroughs

2685+

80%

Visitors

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World’s First Design Center dedicated for FinTech

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30,000 sq ft area as a manifestation of Design in Action

3

A confluence of Eastern Science of Mind Power and Western Science of Domain Knowledge

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3000+ hours of co-creation till date

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Business, Technology and Operations Space to design holistic FinTech solutions

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Collaborative seating spaces and strategic Design Rooms for better cross-pollination

Why Design Thinking?

Leverage Design Thinking approach to solve complex FinTech problems

Bring diverse stakeholders (Business, Operations, Technology) to envision holistic solutions

Connect the dots to unlock fresh perspectives within-the-box and out-of-the-box using Design tools and Design Thinking process

Utilize specially designed ‘spaces’ within the center to see the bigger picture of the solution

Unearth the ‘blind-spots’ to design smoother implementations and sustainable frameworks

Design Thinking Philosophy

3 Laws of Design Thinking

Unearth the ‘blind-spots’ to design smoother implementations and sustainable frameworks

Law #1: Less is more

Remove redundancy and focus on what matters the most for users. In other words, reduce complexity and keep it simple.

Law #2: Last 2% = 200%

Empathise with the user. Be alert to understand unstated requirements to provide differential service(s). Fulfillment of unstated needs creates the wow factor. Differentiate from the market: the 2% differential will make more than the cut.

Law #3: Theory of Prioritisation

Identify the best idea (1000gm) that is 10X more effective than the second best idea (100gm) and 100X more effective than the third best idea (10gm). Understand why it is important to rate exponentially and not linearly.

Design Thinking Culture

The culture of Design Thinking involves a four-pronged strategy that is tightly integrated for future-focused solutions.

Design Mind

Design Mind

Transformation in the thought process is indispensable before the practical application of Design Thinking. The process of conditioning the mindset is called preparing the Design Mind.

Design Space

Space has a great impact on the human mind. We need to leverage spatial elements that help cross-collaboration and cross-pollination of ideas among participants.

Design Frameworks

Design Frameworks

Ideas need the support of stakeholders for actualization. As every stakeholder has stated and unstated needs and interests, sustainable models are required to bind all stakeholders. These models are called Design Frameworks.

Design Process

Design Process

The actual Design Process is a 5-step process that leverages unique Design tools for practical application. The process and the tools are indigenously designed.

Design Thinking Process

Prepare the Design Mind
5-Step Design Thinking Process at Intellect
Follow Up

Feel

Empathise, look beneath the surface

Step 1:

Feel for the customer and empathetically understand the requirement – stated and unstated. Leverage appropriate Design tools to remove ambiguity. Spend time in crystallising the requirement. This will enable better problem solving.

Define

Synthesise

Step 2:

Define and redefine the problem by asking the right questions. Paraphrase the problem statement and narrow down to tangibles.

Diverge

Ideate, what if brainstorm

Step 3:

Diverge. No idea is a bad idea. Brainstorm. Allow all ideas to flow in by bringing multiple expertise and perspectives to generate ideas. In this phase, quantity of ideas is more important than quality.

Converge

What works, Prototype, Connect

Step 4:

Converge on all ideas by classifying and clustering. Prioritisation is key. Effective prototyping for quick user feedback galvanises improvement rate of existing solutions and reveals great insights hitherto unimagined.

Communicate

Tell your story

Step 5:

Communicate effectively. Ideas fail to impact due to poor storytelling – crucial for influencing.

Design Thinking Process

Feel

Empathise, look beneath the surface

Step 1:

Feel for the customer and empathetically understand the requirement – stated and unstated. Leverage appropriate Design tools to remove ambiguity. Spend time in crystallising the requirement. This will enable better problem solving.

Define

Synthesise

Step 2:

Define and redefine the problem by asking the right questions. Paraphrase the problem statement and narrow down to tangibles.

Diverge

Ideate, what if brainstorm

Step 3:

Diverge. No idea is a bad idea. Brainstorm. Allow all ideas to flow in by bringing multiple expertise and perspectives to generate ideas. In this phase, quantity of ideas is more important than quality.

Converge

What works, Prototype, Connect

Step 4:

Converge on all ideas by classifying and clustering. Prioritisation is key. Effective prototyping for quick user feedback galvanises improvement rate of existing solutions and reveals great insights hitherto unimagined.

Communicate

Tell your story

Step 5:

Communicate effectively. Ideas fail to impact due to poor storytelling – crucial for influencing.

Insightful Reading

Chief Design Officer
Design – The Differentiator in Digital Transformation

The forefront of digital transformation for banks moves from disjointed digital activities to holistic solutions through design thinking… In today’s banking warscape, General George Patton’s words, “Lead, follow, or get out of the way,” ring out loud and clear….

Read More...
Arun Jain, Chairman & Managing Director
Great Design into a Food Ecosystem

Today is a great day as Tamil Nadu celebrates Tamil New Year, Kerala celebrates Vishu, and Punjab celebrates Baisakhi. The day is also celebrated as Pana Sankranti in Odisha, Pohela Boishakh in West Bengal and Bihu in Assam…..

Read More...
Design in Daily Walks of Life

Who’d think that design thinking and South Indian kitchen’s Idli batter has a connection? Arun Jain did! The Founder, Polaris Group & Chairman & Managing Director, Intellect Design Arena Limited, Jain comes….

Read More...
Design Thinking – The Hottest New Trend in Banking

Many who hear the expression “design thinking” mistakenly believe that it is all about aesthetics —something limited to “creative types” who specialize in graphic design. But that’s not the case. It doesn’t mean that aesthetics aren’t important, but a good-looking design….

Read More...
The Effectiveness of Design Thinking

Have you come across situations where effort was spent in solving a problem but people facing the problem are still unhappy? One of the reasons is because we take a data-driven approach which is influenced by the right questions….

Read More...
The Role of Design Thinking in Banking & Finance Industry

These days’ banks talk a lot about the consumer experience, formulation and thinking like a startup, which is nothing but a part of “Design Thinking”….

Read More...
Dr.Anbu Rathinavel, Chief Design Officer
Why Design Matters

Design is present in every aspect of our lives. For instance, when you look at a website, it takes you 1/20th of a second to decide if you like ‘how it looks’….

Read More...

Success Stories

Case Studies

A Unique Workshop for Positive Business Transformation

A South East Asian Bank was eager to partner with Intellect for their Global Transaction Banking implementation. 17 senior bankers from the bank

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Application of Design for a Model Digital Bank

A Leading bank from the Middle East was keen on a digital solution for its corporate customers and visited us to co-create the same

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Asking the Right Questions to Solve Correct Problems

A leading bank from Middle East was experiencing growth pains – performance stress points due to rapid growth. Post the workshop at 8012, bank

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Patterns & Prototypes Driving Efficiency into Application

The client is a Universal Bank headquartered in Europe. Its business operates across 40 countries employing around 120,000 people. It offers products

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A “Test Walkthrough”: Driving Predictability in Testing

The client is a Nigerian multinational bank and financial services company headquartered . It operates a network of over 750 business locations across

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Delivery Excellence Framework Delivering the Promise

The bank third largest bank in Australia by market capitalization with a presence in 34 other countries. A few years ago, the bank created strategy

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User Journeys for User Experience

User Journey’s are an important element in Design Thinking that help to identify customer touch-points & thus give a definite thumb rule to

readmore

Talk of the world

Design Thinking is probably the greatest game changer, given the complexities and conflict that we deal with in the banking world.

 

MICHAEL HART

This is a proper designed process from the ground up, which maps into everything – the structure of the building, the organization of the company; and, it is proliferating through the whole company.

Robert Langley

Really impressive, visionary and forward thinking. This will become the corporate pilgrimage of financial institutions in the future.

Rajesh Kakade,

The 8012 FinTech Design Center brings a disparate group of stakeholders from two organizations to ideate, share and build in-depth knowledge on a wide range of topics in a very informal but structured manner.

Desmond Andrades

Intellect has injected something into software development that is not seen before – creativity.

Chris Skinner, Chairman, The Finanser

The 8012 experience is excellent. I think this is the ‘Google of Asia’.

Ayham Hammoudeh, Tech Analyst, Arab Bank

The Design Center is a very good idea and can go a long way.

Henning Gebert, Swisscom

The 8012 FT Design Center itself is testimony to the power of design

Economic Times

With the rich experience and expertise developed over decades working with global financial institutions, Intellect has invested in creating a center for collaborative design, dedicated to developing financial technology and reducing complexity.

Allnewsau

The center is the culmination of over two decades of the company’s singular focus on the banking and financial vertical. It stands testimony to collaborative design emerging as the next big game changer for financial technology and financial institutions.

Daily Herald

Schedule a Design Thinking Workshop

Design Thinking Videos

8012 FinTech Design Center - The world's first Design Center for Financial Institutions.

Problem solving for Bank 4.0: Applying Design Thinking

Customer Speak: 8012 FinTech Design Center

Design Thinking at Work

8012 FinTech Design Center - A Quick Look

Design Thinking in Action @ 8012 FinTech Design Center

A glimpse into the Design process by Arun Jain

Arun Jain on Design Thinking

Design Thinking & Hands-on Digital Transformation: An ET Now Exclusive

UnMukt - A Preview

8012 FinTech Design Center Customer Speak - Robert Langley, National Australia Bank