Design Thinking is in the DNA of Intellect
A seamless synthesis of design elements function in the building of our products

The word ‘Design’ has become a buzzword today. Behind anything successful, which has sustained the ever-changing market dynamics, lies a great ‘design’ going into the genesis of it. Design Thinking is thinking about – how to design something better!
Design Thinking allows us to connect Business, Technology and Operations of a bank uniquely and engineer solutions that drive unprecedented value, making it a joyous collaborative experience.
This indispensable belief catapulted into establishing the state-of-the-art Design Center dedicated to ‘design’ – which allows us to interrogate a problem and challenge a statement, to design a viable solution and demystify complexities to create algorithms.
The 8012 FinTech Design Center is where sparks of innovation and enterprise are ignited.
78+
Banks
34+
Nationalities
339+
Walkthroughs
2685+
Visitors
World’s First Design Center dedicated to FinTech
30,000 sq ft area as a manifestation of Design in Action
A confluence of Eastern Science of Mind Power and Western Science of Domain Knowledge
3000+ hours of co-creation till date
Business, Technology and Operations Space to design holistic FinTech solutions
Collaborative seating spaces and strategic Design Rooms for better cross-pollination
Leverage a Design Thinking approach to solve complex FinTech problems.
Bring diverse stakeholders (Business, Operations, Technology) to envision holistic solutions
Connect the dots to unlock to fresh perspectives, within-the-box and out-of-the-box, using Design tools and Design Thinking processes
Utilise specially designed ‘spaces’ within the center to see the bigger picture of the solution
Unearth the ‘blind-spots’ to design smoother implementations and sustainable frameworks
Unearth the ‘blind-spots’ to design smoother implementations and sustainable frameworks
Remove redundancy and focus on what matters the most for users. In other words, reduce complexity and keep it simple.
Empathise with the user. Be alert to understand unstated requirements to provide differential service(s). Fulfillment of unstated needs creates the wow factor. Differentiate from the market: the 2% differential will make more than the cut.
Identify the best idea (1000gm) that is 10X more effective than the second best idea (100gm) and 100X more effective than the third best idea (10gm). Understand why it is important to rate exponentially and not linearly.
The culture of Design Thinking involves a four-pronged strategy that is tightly integrated for future-focused solutions.
Transformation in the thought process is indispensable before the practical application of Design Thinking. The process of conditioning the mind is called preparing the Design Mind.
Space has a great impact on the human mind. We need to leverage spatial elements that help cross-collaboration and cross-pollination of ideas among participants.
Ideas need the support of stakeholders for actualisation. As every stakeholder has stated and unstated needs and interests, sustainable models are required to bind all stakeholders. These models are called Design Frameworks.
The actual Design Process is a 5-step process that leverages unique Design tools for practical application. The process and the tools are indigenously designed.
Empathise, look beneath the surface
Feel for the customer and empathetically understand the requirement – stated and unstated. Leverage appropriate Design tools to remove ambiguity. Spend time in crystallising the requirement. This will enable better problem solving.
Synthesise
Define and redefine the problem by asking the right questions. Paraphrase the problem statement and narrow down to tangibles.
Ideate, what if brainstorm
Diverge. No idea is a bad idea. Brainstorm. Allow all ideas to flow in by bringing multiple expertise and perspectives to generate ideas. In this phase, quantity of ideas is more important than quality.
What works, Prototype, Connect
Converge on all ideas by classifying and clustering. Prioritisation is key. Effective prototyping for quick user feedback galvanises improvement rate of existing solutions and reveals great insights hitherto unimagined.
Tell your story
Communicate effectively. Ideas fail to impact due to poor storytelling – crucial for influencing.
Empathise, look beneath the surface
Feel for the customer and empathetically understand the requirement – stated and unstated. Leverage appropriate Design tools to remove ambiguity. Spend time in crystallising the requirement. This will enable better problem solving.
Synthesise
Define and redefine the problem by asking the right questions. Paraphrase the problem statement and narrow down to tangibles.
Ideate, what if brainstorm
Diverge. No idea is a bad idea. Brainstorm. Allow all ideas to flow in by bringing multiple expertise and perspectives to generate ideas. In this phase, quantity of ideas is more important than quality.
What works, Prototype, Connect
Converge on all ideas by classifying and clustering. Prioritisation is key. Effective prototyping for quick user feedback galvanises improvement rate of existing solutions and reveals great insights hitherto unimagined.
Tell your story
Communicate effectively. Ideas fail to impact due to poor storytelling – crucial for influencing.
A Unique Workshop for Positive Business Transformation
A South East Asian Bank was eager to partner with Intellect for their Global Transaction Banking implementation. 17 senior bankers from the bank
Application of Design for a Model Digital Bank
A Leading bank from the Middle East was keen on a digital solution for its corporate customers and visited us to co-create the same
Asking the Right Questions to Solve Correct Problems
A leading bank from Middle East was experiencing growth pains – performance stress points due to rapid growth. Post the workshop at 8012, bank
Patterns & Prototypes Driving Efficiency into Application
The client is a Universal Bank headquartered in Europe. Its business operates across 40 countries employing around 120,000 people. It offers products
A “Test Walkthrough”: Driving Predictability in Testing
The client is a Nigerian multinational bank and financial services company headquartered . It operates a network of over 750 business locations across
Delivery Excellence Framework Delivering the Promise
The bank third largest bank in Australia by market capitalization with a presence in 34 other countries. A few years ago, the bank created strategy
User Journeys for User Experience
User Journey’s are an important element in Design Thinking that help to identify customer touch-points & thus give a definite thumb rule to
8012 FinTech Design Center - The world's first Design Center for Financial Institutions.
Problem solving for Bank 4.0: Applying Design Thinking
Customer Speak: 8012 FinTech Design Center
Design Thinking at Work
8012 FinTech Design Center - A Quick Look
Design Thinking in Action @ 8012 FinTech Design Center
A glimpse into the Design process by Arun Jain
Arun Jain on Design Thinking
Design Thinking & Hands-on Digital Transformation: An ET Now Exclusive
UnMukt - A Preview
8012 FinTech Design Center Customer Speak - Robert Langley, National Australia Bank