Digital Banking Platform

Contextual Banking Experience - Retail (CBXR) is a complete experiential
banking solution covering the banking and lifestyle needs of a customer

Contextual Banking Experience – Retail (CBXR) is a cloud native, Microservices based composable Digital Banking Platform from Intellect Global Consumer Banking (iGCB), which address all the lifestyle needs of a customer through a single platform.

The platform analyses the end customer’s behavioral, psychographic and social media interactions through AI and ML models to deliver hyper personalized experiences. By connecting with third parties like eCommerce and FinTech’s, through APIs, Contextual Banking Experience – Retail (CBXR) gives banks countless opportunities to offer curated products and services to their customers.

The platform can be integrated with Intellect Digital Core or any other core platform of choice.

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Product Highlights
Acquire faster

Acquire faster

Digital Self Onboarding with AI enabled Facial & ID Match

Liveness Check

eKYC, Credit & Risk Profiling

Anomaly and Pattern Detection during Onboarding

Refer a friend and other acquisition-based marketing campaigns

Online real-time account creation in less than 3 minutes

Real-time interaction with Google Analytics & Salesforce

Account and Loan Origination

Retain better

Retain better

eCommerce marketplace

Contextual cross-selling and upselling

Social banking


Personal Finance Management (PFM)

Community financing

Contest & Content Management

Loyalty and Rewards

Engage easier

Engage easier

Online real-time credit evaluation through intelligent evaluation engine

Flexi credits/ Micro Credits/BNPL/Consumer lending

Convert POS and online transactions into EMI

Risk based pricing

ESG data and score card with ability to reduce end customer’s carbon footprint in a click

Enterprise loyalty management

Add family members and set up goals for each member including kids



Persona based digital banking experience

Ability to personalize dashboards and alerts

Campaign Management

Cross selling & Up-selling

Auto customer re-segmentation and relationship-based pricing and interest computation

Personalized offers based on location or behavior




Contextual experience enabled through behavioural modelling

Composable scalable architecture

API powered design studio

Pre-packaged journeys

Experience layer supported by back-office processors

Agile delivery model

Regulatory compliance & risk management

SDK Toolkits



Driving customer value & market leadership.


iGCB’s Digital Banking Platform – CBX Retail recognized with a ‘Functionality Standout’ designation in Celent


Rated as a Leader in ‘The Forrester Wave Digital Banking Processing Platforms for Retail Banking, Q3 2022’


CBX Retail Digital Onboarding wins XCelent Functionality Award 2020

IBS Intelligence

Ranked number 1 for Product Breadth in IBS Annual Sales League Table 2022

IBS Intelligence

Regional Leader (ASEAN) in IBS Annual Sales League Table 2022


Intellect Design Arena named a Major Player in IDC MarketScape: North America Digital Banking Customer Experience

IBS Intelligence

Ranked number 1 for Retail Banking for the sixth consecutive year in Annual Sales League Table 2022

Want to know more about Intellect Consumer Banking Products?

Request Demo